riceLAB is an innovative platform designed to enhance the tile selection process for clients. With a focus on industry-first innovations, it aims to transform traditional perceptions of tile shopping. The space is inspired by design hotels and features unique living concepts on each floor, creating an efficient and engaging environment for customers. The layout ensures a systematic flow for a seamless shopping experience.

In addition to its immersive design, riceLAB includes MATERIAL LAB and PROJECT LAB, which are equipped with interactive workstations. These stations allow tech-savvy visitors to visualize their tile choices under different lighting conditions, enhancing the decision-making process. With a blend of experiential and experimental design, riceLAB offers a modern approach to tile selection, combining convenience, creativity, and technology to make the process easier and more enjoyable.